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Animated Universe Bumblebee and Optimus Prime from the Transformers: Legacy toyline. 1
Hasbro Reveals Modern Retro Transformers: Animated Optimus Prime & Bumblebee Figures

Hasbro's Transformers: Legacy toyline is rolling out new figures for Optimus Prime and Bumblebee from the Transformers: Animated continuity.

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Hasbro Gaming director Tanya Thompson smiles while holding board games on an orange backdrop 1
Hasbro's Women Innovators of Play Challenge Is Diversifying the Game World

Hasbro's Tanya Thompson tells CBR about the Women Innovators of Play Challenge, aimed at bringing more women into the toy and game development world.

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Megatron, Jetfire Movie, and Jetfire G1 1
Transformers: This Decepticon Served as Inspiration for Megatron in the Live-Action Movies

2007's Transformers slowly built up to the emergence of its main villain, Megatron, by borrowing from a classic tale of a conflicted Decepticon.

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Hasbro Centers Women In Women Innovators of Play Event

Hasbro celebrates women’s leadership, innovation, and creativity in an inaugural event sharing insights from the industry’s prominent frontrunners.

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Star Wars: The Black Series Pre Vizsla figure wielding the Darksaber 1
Star Wars: The Black Series Debuts Clone Wars' Pre Vizsla Figure

Hasbro unveils the latest addition to its Star Wars: The Black Series line: Pre Vizsla, the Mandalorian warrior from Star Wars: The Clone Wars.

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Star Wars: The Vintage Collection Krrsantan figure 1
Star Wars Debuts Vintage Collection Krrsantan Figure Exclusively at SDCC

Hasbro announces that the Star Wars: The Vintage Collection Krrsantan figure will be exclusive to San Diego Comic-Con 2023 attendees.

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EXCLUSIVE: Marvel Legends 2-Pack Pits a Six-Armed Spider-Man Against Morbius

Six-armed Peter Parker/Spider-Man and Morbius the Living Vampire will be the next comic book characters to join Hasbro's Marvel Legends line.

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Optimus Prime kneels down in front of fire on cover art for the Energon Universe's Transformers series. 1
Skybound/Hasbro Partnership Gives Transformers, G.I. Joe a Shared Universe

A partnership between Skybound and Hasbro leads to new comic series for Transformers and G.I. Joe, contained within the shared "Energon Universe."

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The Hasbro logo with the live-action GI Joe cast in the foreground  1
Hasbro's Cinematic Universe Failed To Materialize - But That's a Good Thing

G.I. Joe was once poised for cinematic crossovers with other Hasbro properties, but these disparate worlds thankfully weren't forced to collide.

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Hasbro and Mattel company logos in front of select Transformers from the upcoming Rise of the Beasts film. 1
Hasbro, Mattel Announce Crossover Deal for Transformers, Hot Wheels and More

Longtime rivals Hasbro and Mattel announce a surprising partnership that will see multiple brands collide as early as Fall 2023.

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EXCLUSIVE: Hasbro Reveals Hyperion and Doctor Spectrum Marvel Legends 2-Pack

Hasbro announces Hyperion and Doctor Spectrum, core members of the Squadron Supreme, as the next comic book heroes to join the Marvel Legends line.

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Beyblade's Burst Ace Dragon Starter Pack Is Over 40% Off for Black Friday

Hasbro's Beyblade Burst Pro Series Ace Dragon starter pack gets a rip-tastic sale at more than 40% off on Amazon for Black Friday only.

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Beyblade Burst Turbo Toy Set 1
Beyblade Burst Rail Rush Beystadium Set Gets Rip-tastic Deal for Black Friday

Amazon has Beyblade's Burst Turbo Slingshock Rail Rush set on sale for over 30% off for Black Friday, complete with tops, launchers and a Beystadium.

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Nerf Longstrike Blaster promotional image 1
Nerf's Decked-Out Modulus Longstrike Blaster Gets a Major Black Friday Deal

Nerf's majorly decked-out Longstrike CS-6 blaster, complete with 18 Modulus Elite darts, gets a striking discount on Amazon for Black Friday.

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Amazon Black Friday Deals Include Popular Nerf Rival Nemesis Blaster

Hasbro's Nerf Rival Nemesis MXVII-10K, a fully motorized and ultra-powerful blaster, gets a major discount for Amazon's Black Friday sales.

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Star Wars Black Series Mara Jade figure and the Star Wars: Union #1 cover featuring Luke Skywalker and Mara Jade. 1
Luke Skywalker's Wife Is Hasbro's Newest Star Wars Black Series Figure

Mara Jade, Lukeskywalker's non-canonical wife and the mother of Ben Skywalker, becomes a new action figure from Hasbro Pulse's Star Wars Black Series.

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The board game Scrabble 1
Study Finds Which U.S. State Cheats the Most at Scrabble

A study of Google Trends by Unscramblerer.com identifies which states in the U.S. are most likely to cheat in the classic Hasbro word game Scrabble.

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hasbro pulse con 2022 logo with transformers and star wars toys over it 1
Hasbro Pulse Con Announces 2022 Return With Star Wars, Transformers Exclusives

Hasbro Pulse Con is officially back for 2022 with exclusive new figures announced from the Mandalorian, Transformers and G.I. JOE.

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Is the Relaunched Heroscape Worth Checking Out Today?

Heroscape is about to make its long-awaited return with a new expansion, and tabletop role-playing game fans have plenty of reasons to be excited.

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SDCC: Hasbro Marvel Legends Panel

The team behind Hasbro's incredibly popular Marvel Legends line took the stage at San Diego Comic-Con to discuss the state of the line.

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